Vinted acquires Danish second-hand marketplace Trendsales

Vinted,  Europe’s leading C2C marketplace for second-hand, acquires the Danish marketplace Trendsales, solidifying its presence in the Nordic region. This strategic move follows Vinted's successful launches in Sweden and Finland and its Danish debut in September 2023.1

Trendsales is Denmark's largest second-hand marketplace for fashion and lifestyle items and has played a significant role in increasing Danes’ second-hand consumption over the past years. Following a consistently strong performance, the company is now joining forces with Vinted. By combining Vinted’s scale and expertise with Trendsales’ regional knowledge and strong Danish presence, the combined business can achieve significant synergies and new opportunities to benefit Danish consumers.

 “The Danish appetite for second-hand clothing continues to grow, and Trendsales has played a significant role in that development. With impressive growth and a compelling vision, Trendsales is a company that has established a strong second-hand community in Denmark that we are excited to become part of. We look forward to a shared future in which we’ll continue our journey to make second-hand first choice in Denmark and beyond,” says Adam Jay, CEO Vinted Marketplace. 

 “Vinted's commitment to make second-hand the first choice in Europe offers us exciting opportunities on a much larger scale. After a successful journey with Trendsales over the past years, I am excited to join forces with the Vinted team and collectively tackle the opportunities ahead,” says Mads Aaroe Mathiesen, CEO of Trendsales, about the acquisition.


1 Vinted launches in Denmark