84% say the quality of second-hand is as good as new
Or even better. New doesn’t mean higher quality.
Together, we’re making the change to second-hand
Second-hand is better than new for the climate, for your wardrobe, and for your wallet. That’s why we want to make it first choice for everyone.
Pre-loved is a big part of our members’ wardrobes and shopping habits. To understand the full impact of second-hand on our community, we’ve combined an independent study of our carbon emissions and survey results from over 100,000 members.* We found that when you choose Vinted instead of new, you join an international community changing things for the better.
Second-hand is better for your wardrobe
We found that you’ve made circular shopping a regular habit because you find quality items, unique styles, and great value. 65% say at least ¼ of their wardrobe is second-hand. We’ll keep working to make pre-loved easy and affordable for everyone.
Key findings: Our members’ shopping habits
65% prefer to buy fewer, expensive items that last
Rather than more, cheaper items that might not.
22% buy better quality new fashion
Because it can be resold on Vinted. Many are taking better care of their pieces too.
Second-hand is better for your wallet
48% chose to buy an item second-hand because the price was lower than new. It’s not just about cost savings, though. Many of you are changing the way you think about consumption and opting for a circular economy.
Key findings: saving and spending on Vinted
36% spend their earnings on second-hand
Sellers become buyers, who then choose to invest in a circular economy.
18% use the money for savings, 10% for other expenses
Selling on Vinted puts extra cash in your pocket for the things you want.
53% spend less since using Vinted
Most buy the same amount or fewer items than before. Less spending, more conscious consumption – it’s a win-win.
Second-hand is better for the climate
To understand the carbon emissions avoided by shopping on Vinted instead of new, we partnered with carbon tracking platform Vaayu. They calculated that you, as a community, have the most impact when you replace new purchases with second-hand ones.
Key findings: The climate impact of second-hand
678,691 tonnes of CO₂e emissions avoided
By shopping second-hand on Vinted instead of new in 2023. That’s the equivalent of flying between London and LA 512,414 times.
1.25kg of CO₂e emissions avoided
On average with every item you buy second-hand instead of new. It’s even more for popular items like women’s jeans and men’s blazers.
40% of Vinted purchases replaced new ones
Many items you would have bought brand new you got second-hand instead. This is the main way we impact emissions together.
Our plan to reduce emissions
Vinted needs to minimise the impact of its operations on climate change, too. We’ve developed an action plan to reduce emissions in line with climate science. Emissions from deliveries make up 98% of our total carbon footprint, so we’re focussing on our logistics operations.
*This page includes data from a survey by Vinted, with responses from 13.7k members and research by Vaayu, with survey responses from 94.4k members.