Second-hand marketplace Vinted launches in Australia as decluttering, not cost-of-living, drives demand
Vinted, a second-hand marketplace where you can buy and sell second-hand fashion and other goods, is launching in Australia on 1 July.
Trusted by millions of members worldwide, Vinted is now giving Australians a new, simple way to earn by selling items they no longer need. With zero selling fees, sellers keep every dollar they make, and buyers get access to a wide range of items at accessible prices, from everyday goods to more premium pieces.
And Australians are ready for it. New research1 commissioned by Vinted shows 88% of Australians have items at home they could sell, and nearly 1-in-8 (13%) believe those items are worth over $1,000.
The second-hand market is growing fast: 9-in-10 Australians (91%) have bought or sold second-hand, and over half (52%) of sellers listed more items in the past year than the year before.
But what’s fuelling the growth might come as a surprise. The main reason people sell is decluttering (67%), well ahead of cost-of-living pressure (42%) and the need to earn more money (31%). This suggests the second-hand boom is driven more by making space than making extra cash.
The urge to declutter isn’t just practical, it’s emotional. Nearly half (46%) of Australians shared that a cluttered home is a genuine source of stress. Clothes are a big issue. 3-in-5 (60%) people have clothes they don’t wear taking up space, and nearly 1-in-3 (30%) still have clothes with the tags on. The main reason is a “just in case” mindset (56% keep items for a future occasion), followed by not getting around to clearing them out (29%) and weight changes (27%).
The data shows second-hand shopping in Australia has become as much about the experience, as the item itself. Nearly 3-in-10 (29%) pre-loved clothing buyers say they enjoy the hunt as a hobby, while more than a quarter (27%) are motivated by finding unique items that reflect their personal style. Almost 1-in-5 Aussies who have increased their second-hand buying in the past year admit it started as a financial decision but they genuinely enjoy it now.
Adam Jay, CEO Vinted Marketplace comments: “We’re on a mission to make second-hand the first choice. In Europe we have already changed how people shop, by making it easy, reliable and affordable to choose second-hand. We're excited to launch in Australia and offer an easier way to buy and sell between peers. Vinted exists to give unused items a second or even third life, and there's a wealth of incredible items sitting in Australian homes right now.”
“In 2025 alone, our European members saved a collective €21.6B (± $35B) by choosing fashion on Vinted, over buying new, and buyers saved an average of 72% on fashion items compared to original prices. In Europe, 76% of Vinted buyers say Vinted made second-hand shopping a lot more accessible, and we’re excited to now bring that same experience to Australia,” he continued.
Vinted wants to make buying and selling second-hand as easy as possible, and through its partnership with Australia Post, dropping off and collecting Vinted parcels is easy, any day of the week. Payment and shipping are built straight into the app; once an item sells, sellers receive a prepaid shipping label and drop it off at their nearest Australia Post location. For buyers, the Buyer Protection fee covers support for each purchase. If an item is lost, damaged in transit, or significantly not as described, they can get a refund. Simple to sell, safe to buy.
Vinted launches in Australia as the demand for second-hand items continues to increase. For Aussies looking for goods to buy or sell across fashion, homeware, electronics, kids' items, and more, download the Vinted app today, or head to Vinted.com.au for more information.
1 Research conducted by Vinted in partnership with Pureprofile, June 2026. Nationally representative sample of 1,019 Australian adults aged 18+ years.