Vinted announces new organisational structure and unveils dedicated shipping brand, Vinted Go

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Vilnius, 22 June 2022: Vinted, the Lithuanian Unicorn known for its market-leading C2C second-hand fashion and lifestyle marketplace, is unveiling a new shipping services business and reshaping its Group structure to support its aims and growth strategy. 


At the Group’s core, Vinted Marketplace continues on its mission to make secondhand first choice. The Marketplace is now led by CEO Adam Jay, who joined the company earlier this year. Thomas Plantenga becomes Vinted Group CEO.


At the same time, Vinted has launched a dedicated shipping brand Vinted Go, to deliver a range of new shipping services to Vinted’s marketplace members and beyond.


New Group structure to support Vinted towards its mission


Adam brings strong experience in consumer technology, with roles at Expedia Group and, Avis and Travelport. At Vinted, his remit is to ensure Vinted continues on its mission to make secondhand first choice globally, and that the marketplace achieves its ambitious growth goals. In particular the team will focus on developing product features and services in order to respond to consumer needs, ensure member safety, and to help attract new members outside its current core user group. 


Adam Jay, CEO Vinted Marketplace, said: Vinted is a fantastic company with strong foundations already in place and so much opportunity for further growth in pre-loved fashion and beyond. The secondhand market is in its infancy and Vinted has an important role to play in the rapid pivot to alternative ways of consuming. I am delighted to have joined such a profoundly mission-driven business.” 


Vinted Go, developing smarter shipping solutions 


The new Vinted structure paves the way for the creation of Vinted Go, which will enable more convenient and more affordable delivery options for Vinted Marketplace and other businesses, with a focus on PUDO (pick-up, drop off) as a more carbon-efficient delivery option than to-home. Longer term, its ambition is to implement further solutions to reduce the negative impact of parcel delivery on the environment.


Shipping has long been a core part of the Vinted proposition and its ever-growing network today consists of 43 shipping carriers and 220,000 PUDO points across Europe. This means members can send and receive secondhand items from one another affordably, conveniently and in some cases, due to the focus on PUDO, with a lower carbon impact than to-home delivery.


Vinted Go is launching with two new services. This month it will begin rolling-out a selection of own-branded lockers in the Paris area. This service will mean Vinted members in Paris can choose Vinted Go as a delivery option for their purchases, which will be transported between the PUDOs in electric vehicles. 


At the same time, Vinted Go is developing a new digital shipping platform which will bring together and optimize third party carrier infrastructure for any business. The platform will be launched in the next month.


Vytautas Atkočaitis, Vice President at Vinted Go, said: "Cross border shipping infrastructure in Europe is highly fragmented and lacks the affordability, convenience and connectivity that is key to enable international e-commerce."


“Our team has worked incredibly hard over the years to combine a multi-market network of delivery partners, resulting in a wide choice of well-priced delivery options for Vinted members. This has become a pivotal part of our offer to members and has helped us encourage the uptake of secondhand on Vinted. Now, by creating a separate business to focus more specifically on shipping, we can strengthen and expand our offering at the same time as developing and testing different solutions to ultimately create a better shipping experience.


Thomas Plantenga, CEO Vinted Group, said: “Having shown just how popular C2C second hand can be, we are evolving Vinted to find new ways to meet our mission of making second hand first choice, whilst also considering other areas of consumption we could positively impact. The changes we’re announcing today will enable us to build more specialist propositions for different parts of the consumption cycle and to develop new expertise. Our shipping team has already achieved so much in connecting disparate shipping carriers cross-border and helping encourage deliveries to PUDO, I am excited to see what can be done with this next chapter”


Today, Vinted Marketplace has more than 65 million members across 16 markets in Europe and North America, with more than 300 million secondhand items listed on its platform.