Luxury Trend Update by Vinted

Vinted, Europe’s leading C2C online marketplace for second-hand fashion, publishes its first Luxury Trend Update offering valuable insights into the behavior of European second-hand luxury shoppers:

Top-seller brands across Europe

Louis Vuitton, Chanel, and Gucci are the top-selling luxury brands on Vinted, while Louis Vuitton explicitly stands out for its speed in sales. The Vinted community also shows a strong preference for Hermès, Dior, Saint Laurent, and Prada. While Cartier’s popularity has seen an increase, there has been a slight decrease in interest in Balenciaga compared to the previous year. 

Cécile Wickmann, Senior Director Luxury at Vinted comments: "With millions registered members across over 20 markets, Vinted has the ability to identify resale trends quickly. This community power is backed by our team's experience and knowledge in the luxury and high-end fashion market making Vinted the ultimate destination for luxury buyers and sellers."

Regional Differences in Luxury Preferences

“While Vinted’s best-selling luxury brands are featured in the top ten lists across all European markets, we still see distinct variations in buying and selling patterns: in general, Italy, for instance, is a classic seller country of second-hand fashion, with a significant number of more listers than buyers, France thrives as a major buying hub, with more buyers than sellers”, Wickmann states. “Notably, members in the Netherlands are searching for more high-end loafers, whereas the British show a heightened interest in black luxury items compared to their European counterparts.”

Unlike in other European markets, Tag Heuer and Canada Goose appear among the top ten in the UK. Céline and Bottega Veneta are in-demand brands in Germany, with Spain showing stronger interest in Omega than any other market.

Wickmann: "It is also noteworthy that regional brands have solidified their presence in their respective countries.” The top-selling luxury brands in France include Chanel, Hermès and Dior. Mulberry ranks among the top three best-selling brands in the UK, while the Burberry Bridle Tartan Check Bag is emerging as one of the most liked items in 2024 thus far. Fendi and Gucci are among the top-selling luxury brands in Italy, while Loewe is preferred by Spanish fashion enthusiasts. In Germany, MCM secures a spot in the top sold ranking.

Most liked items 

The Louis Vuitton Neverfull MM and the Moncler Maya Jacket have emerged as the overall most liked high-end items on Vinted members in 2024 so far. In France, highly coveted are the Dior B22, while in the UK, the top desired items include the Canada Goose Wyndham Parka and Gucci's Dionysus Mini Bag. In Spain, there is a preference for Zimmermann dresses and in Poland, the Celine Triomphe Bag and the Lady Dior Bag are highly desired items. 

Dutch users have shown a strong preference for the Maison Margiela Tabi Ankle Boots, originally launched in 1988, and the Chanel Cambon Bag from 2009. In Germany, the MCM Shopper and the Louis Vuitton Pochette from the 90ies have garnered significant attention.

Archival & Vintage trend continues 

"There is currently a demand for Vintage pieces from the 80s and 90s on the second-hand market. Current fashion is inspired by past decades and collections. As part of the "archival trend", designer brands are constantly orienting themselves on older collections and models from their archives”, explains Björn Holzhauer, Senior Brand Expert at Vinted. “While the last few seasons have been all about the late 90s and the Y2K look, such as the revival of the Dior Saddle Bag, the Fendi Baguette or the Prada Nylon Bag, things are now going even further back in time. Elements from the 80s or even the 50s style, with feminine pin-up style dresses or polka dots. This could also boost demand for vintage items from this era and in this style. Vintage tweed blazers, such as those from Etro or Ralph Lauren, could also increase in resale.” 

Top Investment-Pieces 2024

On Vinted, members can confidently sell designer pieces without any seller fees, allowing them to earn extra money. Some vintage designer items even reveal themselves to be hidden treasures. Due to their unique design and brand heritage, specific pieces from certain brands have evolved into popular collector's items. In recent months, some of the most expensive items sold on Vinted include the Hermès Kelly Bag, the Rolex Datejust, and the Chanel Flap Bag.

“Due to scarcity, demand is increasingly outstripping supply and some items - especially classic handbags - are proving to be real winners when it comes to resale”, says Holzhauer. “The myths and idealization surrounding the creation also play a major role. With some designs in the right color and good condition, you can make a win immediately after purchase. And the forecast that new prices will continue to rise is promising. 

When buying second-hand designer fashion, you should be suspicious, if a sought-after item is offered at an unusually low price. Especially online, I recommend only buying from platforms that also offer physical item verification, such as Vinted. There are so many well-made fakes out there, that only highly trained experts can recognise. You should no longer rely solely on dustbags, boxes and an invoice, as even these are already being faked very professionally”, explains Holzhauer.

Item Verification Service 

Vinted introduced the Item Verification Service (IVS) last year, enabling users to have the authenticity of selected designer items verified by experts for a fee. The experienced Vinted team in Verification Hubs in Hamburg and London meticulously checks items for authenticity, providing buyers with genuine products and boosting trust within the community. With an expanding list of brands eligible for verification, including Bottega Veneta, Celine, and Jacquemus, as well as Adidas and New Balance, Vinted's commitment to authenticity and customer satisfaction remains paramount. The platform continues to enhance its verification services to ensure a seamless and secure shopping experience for luxury enthusiasts globally.

*all based on Vinted product data, January 2020 - April 2024